Solange Knowles Launches New Online Store

Solange Knowles has recently added a new talent to her already lengthy list of specialities. She is now the creative director of her website Saint Heron which currently features a new online store that celebrates diversity through clothing, accessories, and beauty products. Solange has partnered with Bigcommerce and various designers to bring her new online store to life. 

The singer/songwriter debuted the launch of her online store at SXSW with a music showcase and shopping event. 

"Saint Heron as a whole was birthed from my frustrations about specific needs and that need to be talked about as an artist as well as a woman of color,” Solange said in a recent interview. 

She added, “I really wanted to create a space that spoke to me as a young girl in the way that I wanted to be seen and represented with the imagery and the scenes I wanted told.”

So. A few years ago I was really frustrated. Like really really bummed out and frustrated seeing the way my story was being told as a young artist and woman of color. Frustrated at the way my artist friends stories were being told. Frustrated by the way my heroes stories were being told, or not told at all. There were holes. Big ones. There was a gap. There was disrespect. There was a lack of knowledge. There was too much irony. There was poor representation. So I decided we needed to tell our own, & then @saintheron was birthed. As 🧀-y as it sounds... I want to be clear. Saint Heron is not me. Saint Heron is you, & it's us. It's not a brand, it's not a label, it's not an album (although that shit bangs,lol), it's not a party (although we like to throw down) , it's truly... a community. It's our way of saying hi👋🏾, we are here, a lot of us, and we are nuanced and complicated, and we want more, we expect more, and so we are not asking for you to make more. We are just going to creat MORE. We are going to evolve and grow and were not gonna get it right every time, but most importantly we are going to keep building and keep trying to tell our stories FOR US, BY US and for ANYONE who is on board with us and our mission to bringing these stories to the forefront, & making the world of music, art, & fashion a more thoughtful & diverse place. 🆗 I know this is lot of talk for a picture of ceramics, lol, BUT after last nights launch, I truly could not be more grateful for the space and community that I'm so humbled to be apart of and I could not be more proud and excited to evolve with our continued mission to celebrate diversity, culture, & the innovation of artist of color with the @SaintHeronShop! I'm so damn thankful that you guys keep coming along on the journey, and I'm so so damn thankful to @armina.mussa & @johnbogaard & @luvraq for staying awake w me the last 72 hours and bringing this to life. I love you guys so much & appreciate all your dedication tenfold. Special thank u to Puffy, Daymond John, Master P, BirdMan, Magic Johnson & Mathew & Tina Knowles for being examples when I was a kid that F.U.B.U. (For us by us) is REAL & CAN exist & be great!❤️

Check out what Saint Heron has in store here. 

Story From: Refinery 29